Khloe Kardashian has publicly praised Omi Women's Hair Growth Peptides, telling Us Weekly's shopping desk that the supplement is "the best thing that's happened to my hair." That quote, on the record and tied to a named product, is the whole news event here.

The product is an oral capsule, not a topical. Its headline ingredient is what the brand calls IFP-131, a keratin-derived peptide complex that Omi says is designed to support keratin production and strengthen hair anchoring at the follicle.

What is actually in the capsule

Alongside the peptide complex, the formula carries a familiar roster of hair-adjacent nutrients: biotin, niacinamide, vitamin B6, pantothenic acid, zinc and copper. None of those are novel, and all of them turn up in most hair supplements on the shelf.

Omi's framing is that the blend supports keratin production and the hair growth cycle from the inside, rather than relying on topical products alone. The brand recommends two capsules daily with food, taken together or split between morning and evening, and says users should stay on it for at least 90 days.

Where the evidence stops

Every claim about IFP-131 in the coverage originates with Omi. There is no published trial named, no outcome figure, no researcher quoted, and no comparison against a placebo or against the biotin-and-zinc blends the peptide is supposed to improve on.

That matters more than usual because the differentiator being sold is the patented peptide itself. A patent establishes that a formulation is novel, not that it does anything, and those are routinely confused in beauty marketing.

What $86 is buying

At $86 a bottle and a 90-day minimum commitment, this is one of the more expensive ways to take biotin and zinc. The premium is for the peptide complex, which is precisely the part with no public data attached to it.

Us Weekly discloses affiliate partnerships on the piece, which is worth knowing when reading any product coverage of this kind. The celebrity quote is real and attributed, but a quote is a quote, not a result.

The open question

The interesting question is whether a keratin-derived peptide taken orally does anything a cheaper hair supplement does not. Until Omi publishes something, that question stays exactly where it is.